Search engine advertising, also known as search engine marketing (SEM), is a form of digital marketing that involves placing targeted ads on search engine results pages (SERPs).
These ads are triggered by specific keywords or phrases that users enter into the search engine. When someone types in a query that matches the keywords you’ve chosen, your ad appears at the top or bottom of the SERP, above or below the organic search results. This type of advertising can be highly effective in reaching potential customers who are actively searching for products or services like yours.
Search engine advertising can be a highly effective way to drive targeted traffic to your website and increase conversions. One of the key advantages of search engine advertising is that it allows you to reach people who are actively searching for products or services like yours, which means they are more likely to be interested in what you have to offer.
Additionally, search engine advertising allows you to target your ads to specific geographic locations, demographics, and even time of day, so you can ensure that your ads are being seen by the right people at the right time. Another advantage of search engine advertising is that you only pay when someone clicks on your ad, which means you can easily track the ROI of your campaigns and make adjustments as needed to optimize your results. Overall, search engine advertising can be a powerful tool for driving traffic, increasing leads and sales, and growing your business online.
As more than 90% of all searches online globally are taking place on Google, we focus our efforts and budget on that platform as well. We do however take pride in working with all the big networks out there.
Research –
we first want to understand your business and potential market. After those learning have been made, it would be clearer for us how to develop the strategy.
Strategy –
We will analyse your user journey and based on your business objectives,, we will come up with a digital strategy to complement your goals.
Tactics –
we will lunch different online activities that lean on the strategy.
We will test and optimise any assets we deploy and will make sure your potential customer is facing a strong and consistent brand online.
do it right online is a Berlin based digital marketing agency with a speciality in performance marketing, online advertising and marketing technology.
We assist organizations to better understand their business goals and translate it into an online strategy and tactics.